Mammoney - Your Ultimate Guide to Personal Finance & Investing

Scaling Up: How Small Influencers Build Big Incomes Introduction In the ever-evolving digital landscape of 2025, the rise of small influencers—individuals with follower counts typically ranging from 1,000 to 100,000—has transformed the influencer marketing industry into a lucrative frontier for everyday content creators. Once overshadowed by mega-influencers with millions of followers, these micro and mid-tier creators are now carving out significant financial success, with reports from Influencer Marketing Hub indicating that the global market for influencer marketing reached $21.1 billion in 2024, a trend expected to grow as small influencers prove their worth. Their relevance stems from authenticity and niche expertise, resonating with highly engaged audiences in ways that larger accounts often cannot, making them attractive to brands seeking targeted campaigns. This article aims to dissect the strategies small influencers employ to scale their presence into substantial incomes, e...