Introduction to Behavioral Finance Behavioral finance is an intriguing field that blends psychology and economics to understand how individuals make financial decisions. Traditional finance theories often assume that individuals are rational actors who always make decisions in their best financial interest. However, behavioral finance challenges this notion by exploring how cognitive biases, emotions, and social influences can lead to irrational financial behaviors. By gaining insights into behavioral finance, we can better understand the complexities of human decision-making and develop strategies to improve financial outcomes. The Foundations of Behavioral Finance Behavioral finance is rooted in several key concepts that highlight the deviations from rational behavior in financial decision-making: Cognitive Biases : Systematic errors in thinking that affect judgments and decisions. Emotional Influences : The impact of emotions on financial choices and risk perception. Social Influenc...
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