Mammoney - Your Ultimate Guide to Personal Finance & Investing

Inside Brazil’s Wealthiest Families: How Protocols Sustain Legacy and Power Introduction Brazil, as one of the world's largest economies, has long been shaped by the influence of its wealthiest families, whose fortunes often trace back to industries like banking, commodities, media, and manufacturing. These dynasties, including the Safra family in banking, the Lemann family in investments and beverages, the Moreira Salles family in finance, and historical powerhouses like the Matarazzo family in industry, control vast assets that not only drive economic growth but also wield significant social and political power. In a nation marked by stark wealth inequality, where the top 1% holds a disproportionate share of resources, understanding how these families maintain their legacies is crucial. Family protocols—formal agreements akin to constitutions—play a pivotal role in this sustenance, outlining rules for governance, succession, and wealth management to prevent the common pitfalls ...